Survey: NFL Brand Plummets

According to a new survey by Morning Consult, the favorability rating of the NFL brand has taken a massive hit, especially among Donald Trump supporters.

NFL’s Brand Favorability Drops To Lowest Point Since Morning Consult Started Tracking: The NFL’s net favorability has dropped from 30% on September 21 to 17% on September 28. On September 21, 25% of Trump supporters said they had a very favorable view of the NFL and 11% had a very unfavorable view.

As of Sept 28, those numbers have dramatically changed with 33% of Trump supporters say they have a very unfavorable view of the NFL and 16% report having a very favorable view.

So in one week Trump supporters flipped from +16 (25/11) strong opinion index to -17 (16/33).

Sept 21
Strongly Approve: 25%
Strongly Disapprove: 11%

Sept 28
Strongly Approve: 16%
Strongly Disapprove: 33%

That’s a 33 point drop in one week. Meanwhile the virtue signaling continues.


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